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Candidate
Male, 45 years, born on 22 August 1979
Volgograd, willing to relocate (Austria, Great Britain, Germany, Denmark, Italy, Canada, Moscow, Netherlands, USA, Finland, Switzerland, Sweden), not prepared for business trips
Head of Consumer Insights, Consumer Insights Director, Senior CMI Manager
Specializations:
- Marketing and advertising department manager
Employment: full time
Work schedule: full day
Work experience 18 years
March 2019 — March 2020
1 year 1 month
GfK SE
Germany, www.gfk.com
Media, Marketing, Advertising, PR, Design, Production... Show more
Head of Consumer Insights and Marketing Effectiveness, Eastern Europe
Continued transformation of regional solution team by bringing together Consumer Insights and Marketing Effectiveness
teams. Improved productivity by implementing cohesive account planning across two product groups, introducing regional sales initiatives, and balancing product / price offer.
• Achieved double digit top-line growth.
• Achieved +80% renewal rate of large-scale research programs.
Milestone projects: Smoking Landscape and Consumer Segmentation (Africa).
April 2018 — February 2019
11 months
GfK SE
Germany, www.gfk.com
Media, Marketing, Advertising, PR, Design, Production... Show more
Head of Consumer Insights, EEMETA
Drove local Consumer Insights teams through the change. Played vital role in executing the divestment process. Led accelerated growth of digital business. Facilitated global product launches.
• Transformed seven local teams (3-20 professionals) into one highly capable regional organisation.
• Improved profitability through implementing containment and winding down about 100k Euro of loss-making initiatives.
• Completed divestment process on the regional level smoothly transferring sold business to the strategic investor.
Milestone projects: GfK Consumer Insights Engine launch in Eastern Europe.
February 2015 — March 2018
3 years 2 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Global Product Director, Market Opportunities and Innovation
Led the full cycle product development of €30M product portfolio, from product vision through implementation:
• Achieved product revenue growth CAGR 14% in FY2015-2018.
• Launched U&A 2.0. product offering based in data integration.
• Built end-to-end product delivery chain, including streamlined project management process,
established centralised delivery teams, automated project delivery (scripting, data processing,
charting), standard pricing.
• Managed cross-functional product team distributed across the globe.
Milestone projects: Future of Mobility 2030 (global), Innovation Roadmap in Fintech (Mexico), Growth Opportunities in Desktop computing (global).
April 2012 — January 2015
2 years 10 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Country Product Head, Shopper Insights, MOI
Launched and managed two distinct product portfolios. Managed high performing teams and diverse product portfolio, achieving business growth targets.
• Built from the ground Shopper Insights practice with +€1M turnover: established the company presence in the area, developed internal capabilities, trained and coached sales and execution teams, established external partnerships to deliver best in class shopper marketing solutions.
• Achieved revenue growth of Market Opportunities and Innovation business by CAGR 10% (FY2012-2014).
• Led the operation side of Pricing Research delivery hub in CEE, supporting selling and executing pricing research in the region.
Milestone projects: Optimising customer acquisition and delivery process for e-commerce client (Russia), Cash Zone Optimisation (Russia), On-Shelf-Availability Optimisation for Desserts category (Russia), Shelf Layout Optimisation for Whisky category (Russia), Price Strategy and Promo Optimisation for Tea category (Egypt), Innovation Roadmap for Shampoo brand (Russia).
January 2011 — March 2012
1 year 3 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Client Service Director
Built resilient business with top CPG clients. Served a mediator between the clients’ stakeholders and insight function transforming needs of business into relevant research programs and translating insights back into business strategies and tactics.
• Key clients: Pernod Ricard (account manager in 2007-2014), Bacardi, Russkiy Alcohol, AB InBev, SAB Miller, Heineken, Baltika / Derbes, Mars, Ferrero, Unilever, Tata Group, Mayski Chai, Dixi, Meridian, Hochland, etc.
• Led the operation side of Pricing Research delivery hub in CEE.
Milestone projects: Alcohol Market Segmentation (Russia, Kazakhstan), Price Strategy and Promo Optimization for Tea category (Egypt), Beer launch volumetric forecasting (Kazakhstan).
November 2009 — December 2010
1 year 2 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Deputy Department Head
Led the team of 16 researchers and consultants, fostered inclusiveness and kept team committed to a shared vision and goal. Managing the P&L, drive revenue growth, profitability, quality of insights & business recommendations.
September 2007 — October 2009
2 years 2 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Consultant
Consulting top FMCG brands on their marketing agenda, innovation, go-to-market strategy and tactics, communication and retail effectiveness.
April 2006 — August 2007
1 year 5 months
Moscow, www.gfk.ru
Media, Marketing, Advertising, PR, Design, Production... Show more
Senior Researcher
End-to-end project management: proposals writing, project planning, developing research materials - questionnaire designs, data analysis plan, project coordination, charting, presentation.
April 2002 — March 2006
4 years
Centre for sociology and market research «Analyst»
Volgograd
Various roles: filedwork manager, analyst, analysis team lead
Progressed through various roles: fieldwork manager, project manager, analyst, analysis team lead. Albeit different roles, the main focus was on research planning, data management and data analysis (MS Excell, MS Access, SQL, Statistica / SPSS) and reporting.
Milestone projects: Media Mix Volgograd (in Partnership with ComCon), Media Index 2003-2004, Customized Retail Audit for meat category, Retail Census Volgograd.
Skills
Skill proficiency levels
Driving experience
Driver's license category B
About me
Accomplished leader with extensive experience bridging the gap between insights and operational business decisions.
Market Research professional with 18 years’ experience across various industries, specializing in business opportunities identification through integrated insights mining and analytics. Experienced in global cross-functional team coordination and management, product development and implementation, change management. Led the development of 30m Euro product achieving 14% CAGR in FY 2015-2018. Skilled at translating insights into business decisions, architecting operational processes, systems, and protocols to ensure operational excellence. Worked across various functions, namely operations, data analysis, client solutions / custom research, sales, product development.
Competences
• Consumer / Customer / Market / Shopper Insights
• Decision Making
• Strategic Planning
• Product Development
• Project Management (PMBOK)
• Relationship Management
• Cross-functional Team Leadership
• Business Performance Management
• Change Management
• Stakeholder Engagement Management
Hard skills
• Methodologies: survey, consumer panel, retail panel, passive digital behaviour tracking, social media intelligence, eye tracking, implicit emotions measurement, integrated solutions.
• Statistical analysis: regression models (linear and logistic), factor, cluster, correspondence analysis, decision trees, SEM, DCM, MaxDiff, etc.
• Analysis, data bases and visualization tools: MS Excel, MS Access, Statistica, SPSS, Domo.
• Product Management tools: Trello, Slack
• Technical documentation writing: Confluence
• CRM: Salesforce
Higher education (PhD)
2005
Volgograd state university
Economic sociology and demography, PhD in sociology
2001
Volgograd state technical university
Faculty of Economics and management (specialization – anti crisis management), Diploma
Languages
Citizenship, travel time to work
Citizenship: Russia
Permission to work: Germany, Russia
Desired travel time to work: Doesn't matter