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Experienced Data Leader with 14+ years in Data Management, Data Governance, Business Transformatiom, Big Data Strategy, and CVM. Proven success in establishing data governance frameworks, managing complex data flow systems, and optimizing data operations to drive business growth. Led the development of Data Lakes, Customer Data Platforms (CDP), and predictive analytics, significantly improving data accuracy and operational efficiency. Skilled in unlocking business value through Big Data monetization and Data as a Service (DaaS). Additionally, successfully implemented CVM strategies, improving customer retention and revenue using data-driven personalized marketing Key achievements: • Established CVM unit from inception (1 to 50+ FTE) – 0% up to 5% pure incremental revenue boost • Implemented Python PRA enhanced Master Data Management for Data Lake – 80%+ optimization in BigData models / dashboards TTM, up to 800 (data science experts!) manhours per month saved • Organized Insight Analytics unit – incremental revenue from insights up to 80 MKZT per month • Developed Customer Data Platform (CDP), enabling unified detailed customer profiling and tailored engagement (incl. "golden record") enriched with ML models prediction features – 34% conversion • Implemented omnichannel communication strategy – contact policies, preferred channel, tone of voice, wording policies etc. providing universal logic in all contact points / communication channels • Launched a 40%+ conversion rate outbound contact center, leveraging big data for highly relevant and risk-free offers + 20% conversion rate robotics voice outbound channel • Streamlined and robotized cross-functional processes, saving 2000+ manhours per month and improving quality through lean methodology • Developed CJM of full customer lifecycle and launched loyalty product portfolio, reducing churn by 32,5% while driving a sustained monthly increase in NPS by an average of 2 pp 2020 (Tele2) – I was named “Leader of the Year” one of three awarded employees 2022 (Kcell) – My department won “Best OKR and year result”, 1 out of 1 2024 (Kcell) – My subordinate was recognized as “Leader of the Year”