Responsible for strategy creation (KPI’s) and management of the digital (online) elements of the marketing mix with an integration of the offline (print, PR,InStore). Working in close incorporation with other departments (sales, CRM, buyers, target group managers, HR) to ensure the implementation of the marketing plan is coordinated, aligned, consistent and meets business objectives. Overseeing marketing budget and ensures all projects are performed on budget and within deadlines. Coaching, leading and developing a team of 3 people. Main responsibilities & Achievements • Developed the new online communications strategy: the tone was switched from transactional to inspirational content marketing. • Setup of the email marketing strategy – targeted communication based on costumers business needs and purchasing behavior. Which helped us to drastically increase main KPIs (Open rates, Effective CTR, etc.) • Enriching in-store communication with new technologies (mobile app, kiosk apps, etc.) • Launching the new web platform • New content strategy and redefined online campaign strategy increased website traffic and online catalogue views by 25%. (vs the previous year)

Leading creative and development teams and delivery of innovative, creative and progressive concepts for different projects and clients: Telenor, Kraft Foods, PepsiCo, Henkel, Benetton, StarBev and many others. Main responsibilities • Leading digital projects from initiation through completion – managing scope, internal and external team resources, budgets and timelines. • Development and implementation of integrated marketing communications. • Vendor management: defining and collaboration with 3rd party suppliers; holding regular status meetings and preparing contact reports. • Client service: managing of client’s comments and project workflow to follow the timeline and risk assessments; presentation of proposals and evaluations on client meetings. Achievements • Global Award as part of EAM chocolate marketing nominations for Kraft Foods – Milka Dare to be tender campaign • Web:Strategy Golden award for Frikom AD – Frikomanija Project. • Winning Digital Agency pitch for StarBev company (Staropramen, Beck’s and other domestic brands)

As a part of IAB working group we educate marketers, agencies, media companies and the wider business community about the value of digital advertising. Working with all local member companies, our group evaluates and recommends standards and practices and fields critical research on interactive advertising. As the industry leaders we work together to improve the interactive advertising and marketing industry. We achieve these objectives through initiatives that provide the value of digital in the marketing mix or simplify the processes associated with buying, planning, and creating interactive media.

Projects: • Consulting on development of online video service portal, based on professional made video content and controlled user generated content. (startup project) • Producing and Directing of Fashion show for Sasha Soshalskaya • Directing of several episodes for Russian TV Show - Tatyanin den" (2007) (AMEDIA) • Micro-site development for Mercedes-Benz CIS.

Analysis of new market business opportunities; Identification of potential strategic business partners and priorities to key new business opportunities; Finding the partners with the capacity to operate in major regional or national markets; Negotiation and execution of new business contracts; Coordinate operational support teams to implement the new business opportunities. Achievements • Development of new business expansion strategies. • Successfully launched (licensed based) company projects on new market with optimal financing plan and minimal risks.

Set & maintain standard for design and testing of projects' solution. Lead the ongoing investigation of existing and emerging technologies that might be applied to existing or future projects and improving knowledge of digital within the agency. Client Communication (negotiations, creative ideas presentation, debriefings and etc.). Defining all tasks throughout the lifecycle of a project. All day-to-day contact with clients on live projects. Liaising with all 3rd parties involved in any given project. Internal/External resource management and briefing. Issues and risk Management (Issue resolution). Achievements • Establishing General Motors presence in Runet, for all brands (Chevrolet, Saab, Cadillac, Opel, and Hummer). Development of websites, microsites, interactive banners, loyalty programs, SEM/SEO, E-mail marketing • Improvement of the existing Johnnie Walker website with new interactive content and increasing the user traffic x10. Implementation of loyalty programs, email marketing. • Development and implementation of the multi-channel pan-Russia competition for Philip Morris (brand L&M). Integration of online media (website), mobile (sms) and offline media (post, mail).

Providing customer service and support to corporate clients. Identifying client's needs and formulating effective value-added solutions. Inside sales. Serving as a client liaison with company divisions for production schedule and deliverables. Performing quality control checks on various projects. Executing objectives. Planning and exceeding sales quotas Achievements • Development and implementation of campaign POS for all P&G activates in DOM-TOM (Overseas departments and territories of France), which includes creative development, production and delivery worldwide. • Successful development and lunch of interactive P&G POS catalog with ordering automated ordering system for DOM-TOM regions.

IT infrastructure deployment and support for company clients - Exxon Neftegazstroi Limited, Nippon Steel, Yukos/FDP Center (outsource contracts)

Head Coach’s Personal assistant and interpreter (Russian-Serbian-English).

Продюсер кино и ТВ. Мастерская А.З. Акопова

Режиссерско-актерский

Automatic production and technology processes, Master of Science

Automation and Control, Bachelor of Science

Microsoft, MCP

Microsoft, MCP