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Кандидат
Женщина, 33 года, родилась 5 октября 1991
Не ищет работу
Москва, м. Беговая, хочу переехать (Австрия, Великобритания, Германия, Швейцария), готова к командировкам
SMM & Ads Performance Manager
Специализации:
- SMM-менеджер, контент-менеджер
Занятость: частичная занятость, проектная работа
График работы: полный день, гибкий график, удаленная работа
Опыт работы 11 лет 1 месяц
Ноябрь 2018 — по настоящее время
6 лет 6 месяцев
Индивидуальное предпринимательство / частная практика / фриланс
Москва, svetlana-eryomina.ru/
SMM&Ads Performance manager (Self- employed)
Local&international projects (EMEA coverage).
Industries: e-commerce, health, traveling, psychology, online education, gaming, products and services
• Ads on Facebook, Instagram, Vkontakte, LinkedIn, Youtube
A full responsibility of advertising campaigns on social media: from budget planning to analytical reports.
Launched 100 + successful campaigns within 3 years.
Results: increased sales on average up to 20-40%, keeping an average cost of a lead from 1,1 to 6,5 euro, achieving an average level of conversion up to 40%.
E-commerce: ROAS > 10
• Web analytics (Yandex Metrics & Google Analytics)
I analyze project status, prepare clear and detailed audits and help to correct projects strategy in order to achieve higher results in a shorter period of time.
Saved up to 20% of the advertising budget and increased conversion up to 10-35% thanks to data-driven approach.
Consulted 10 projects in small and medium business segments, creating step-by-step media plans with expected costs and results.
• Elaboration and development of SMM Strategy for small, medium and big companies, analyzing the current status of the business in social media, setting goals and KPIs based on a customer briefing (up to CMO level), creating a clear vision backed up with data on how to promote a client’s business in a digital world (included: new online lead generation channels, SEA, social media) to achieve set KPIs.
Created 20 strategies for small and medium businesses within 2 years, as an example on one project: achieving +1500 subscribers monthly audience growth through facebook ads, increasing sales level up to 60%.
• Project management
Collaborate with project's team, save the deadlines, organize, and standardize all work processes: teams from 5 to 200 people.
Save time for increasing sales level for small business up to 2 months, reach projects goals before the date of deadline and overfulfill traffic KPI with an advertising budget 20 000 euro pro month for big companies.
Декабрь 2017 — Ноябрь 2018
1 год
Moscow Region Ministry of Culture
Москва, welcome.mosreg.ru/
Content & SMM manager
• responsible for project's presentation in social media (Facebook, Instagram, Vkontakte),
• processing information for content from subjects of the Moscow region,
• creating a content plan, writing texts and finding free opportunities to promote the project.
The project took second place in the nomination “Best digital and SMM project” of the International Eventiada IPRA Golden World Awards 2018. An increase in tourist flow by 15%.
Total number of followers 25 000 people, engagement rate 25%.
Январь 2017 — Октябрь 2017
10 месяцев
США, kokonut.com/
СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование... Показать еще
SEO Account Manager
SEO Project Management
Handled with setting goals, check-up of project tasks:
- Regular analytics (Google Analytics) and plan updating according to results/ projects status
- Google Ads
- Link-building
- SEO proofreading of texts in English and German according to semantic core
Contributed to rank on the 1st page of Google.de for some of the most competitive keywords for FLEETCOR.DE (a worldwide leading and independent provider of (fuel cards) and payment solutions)
Октябрь 2013 — Июль 2016
2 года 10 месяцев
Москва, www.imars.ru
СМИ, маркетинг, реклама, BTL, PR, дизайн, продюсирование... Показать еще
Senior Account Manager (SMM)
• Social media marketing management for large business and state-owned companies:
handled with setting goals, check-up of project tasks
• KPI (an amount of content, fulfillment public presentations, advertising campaigns)
• Prepared and performed tender offers to customers.
• Project’s analytics and planning for KPI fulfillment
During the period of work, I took part in 10 projects.
Навыки
Уровни владения навыками
Обо мне
I have excellent time management and the ability to prioritize tasks. New unknown tasks lead to no stress, but to motivation to find the best decision to complete the task. Respect and follow deadlines.
I am improving the level of knowledge of foreign languages.
English - Advanced (TOEFL Test)
German language - C1 level.
Experience in the following programs: SPSS, Mplus, Microsoft Office, Adobe Photoshop, Canva and other applications for optimizing visuals for social networks.
Experience in CRM-systems - Bitrix24, Basecamp, Trello.
Recommendations: https://yadi.sk/d/i7hPKJAKt90KGg
Высшее образование (Магистр)
2015
Sociology and social sciences, Complex social analysis
2013
Sociology, Department of methods for the collection and analysis of sociological information
2013
Moscow University of Economics and Finance
Computer courses, Adobe Photoshop
Знание языков
Повышение квалификации, курсы
2019
Target Training
Target Training, Target Advertisement in Vkontakte, Facebook, Instagram and My Target
2019
Target Training
Target Training, PRO Target Advertisement in Facebook and Instagram
2019
IKRA
IKRA, Copywriting for creators
2018
Netology
Netology, Podgotovka k sertifikatsii Yandeks.Direkt 39/5000 Preparation for certification Yandex.Direct
Гражданство, время в пути до работы
Гражданство: Россия
Разрешение на работу: Россия
Желательное время в пути до работы: Не более часа