Продвижение международных торговых марок Aigner, McLaren, Cerruti 1881, Timberland, SuperDry, Swiss Military Hanowa, Kenneth Cole, BCBG, Hanowa, Police, Ben Sherman, French Connection и другие на рынке России, СНГ, и Восточной и Западной европы. Head of Sales Jewellery & Accessories – Europe (09.2021 – up-to-date) Organizing, controlling, and managing of teams in different departments, with personal participation in key tasks across all brands in company’s portfolio: - Managing Europe Sales Team (x4) with focus on development and expansion of brand-appropriate distribution in all markets - Business planning and budgeting for European subsidiaries and distributors (purchases, sales by channels, marketing) - Conducted market research in key markets followed by direct involvement in collection turnaround with Brand Management & Production teams slashing 50% costs while increasing 25% turnover - Created local/capsule collections to increase sales in emerging markets - Developed and integrated new KPIs across Sales Dept. to align with goals - Organizing events and exhibitions (ex. Inhorgenta in Munich) Area Sales Manager (09.2018 – 08.2021) - Business Development and Sales Management of Distribution networks in over 20 countries (Austria, Greece, Cyprus, Malta, East Europe, Turkey, Russia and the CIS) - achieved turnover ca. €14m - Negotiated commercial terms and agreements, and implemented all marketing initiatives and sales obligations to exceed budgets - Analyzed external brands, product trends, marketing activities identifying new opportunities and staying ahead of the competition - Conducted market visits for training, controlling of goods/merchandising at POS, and BTL staff programs purposes - Organized diverse marketing activities (seasonal campaigns, product presentations, conferences), and took part in partner’s programs and events Brands managed: POLICE, CERRUTI 1881, McLAREN, DUCATI, AIGNER, SAINT HONORÉ Paris, TIMBERLAND, SUPERDRY, KENNETH COLE, BEN SHERMAN and more www.interluxury.com

- Successfully setup and managed the group’s German distribution subsidiary (Renaissance Luxury GmbH) and recruited, trained, and directed 2 Sales Representatives ensuring efficiency in sales operations and meeting of individual and group targets. Opened 60+ POS in 2 months - Signed-up and managed key accounts, sustained existing accounts, generated continuous business relations, and met sales budget for represented brands – 500+ POS (Domestic & Travel retail - including department stores, specialized retail chains, individual jewellery and watch retailers, and distributors) - Coordinated with Marketing & Admin team in Paris and Logistics team in Ardéche to make sure all contractual commitments are in-line, marketing activities performed, budget achieved, and customer service is excelled. - Prepared budget/sales reports, and other key reports for top-management to adapt the strategy based on market facts - Developed retail projects with key accounts incl. shop-in-shop and mono-brand boutiques for in-house brands. Brands managed: Les Georgettes, KENZO, NINA RICCI, and Altesse jewellery / Texier leather goods Markets managed: Germany (subsidiary), Austria, East Europe, Russia & CIS, Middle East, Africa

- Signed-up and managed distributors in the UK, Sweden, and Saudi Arabia - Follow-up of existing accounts in Qatar and UAE - Built and directly managed Social Media platforms - Recruited part of Dubai-based marketing team including in-house photographer/graphic designer and lead the creation of sales & marketing tools Brands in-charge of: CENTURIO + Consulting on TIBALDI, BALMAIN, and Lancaster

Sales Development and Management: - Built and developed DACH, France, UK, Sweden, East Europe, Russia and CIS, and Middle East key accounts and distributors (incl. travel retail) - Managed a team of 9 in Pforzheim and 7 in Dubai - Launched and managed company’s first boutique in Dubai. - Negotiated contracts with vendors for shop-in-shop launches in EMEA Marketing Management: - Managed and monitored Social Media accounts, online shop, and traditional media channels in 3 languages. - Conceived successful and innovative marketing campaigns topping up sales - Participated in design and product development in collaboration with Paris-based licensors - Managed communication with licensor(s) fulfilling the contractual requirements. - Organized events and industry-specific exhibitions Production Management: - Controlled the Purchasing and Development of watches, pens, accessories, and leather goods with suppliers from Switzerland, Germany, China/HK, and Taiwan - Involved in R&D up to final production and market launch of products

Sales Development and Management: - Identified prospective clients and generated business from new accounts: Middle East, Asia/Far East, Central Europe, Russia and Ukraine - B2B channels incl. company-owned retail POS, dept. stores, specialized retail chains, travel retail, individual jewellery & watch retailers, distributors/ wholesalers, and premium corporate gifts buyers. - Built and maintained business relations with VIP and high net-worth clients (B2C) adding sales to company’s turnover - Launched and managed operation of 1 boutique and 3 shop-in-shops in China - 30 direct reports Marketing Management: - Monitored and coordinated sales operations of channel partners - Promoted business and marketing activities obtaining leads for new projects - Planned and budgeted ATL and BTL promotions/ marketing campaigns - Managed and monitored Social Media accounts and PR activities - Organized and led training seminars to team members and retail sales personnel Production Management: - Developed pens, cufflinks, and leather goods (hand-bags) with suppliers from Germany and China.

- Recruited and managed sales & marketing team (4 people) - Introduced 2 French brands to Singapore market and launched SIS at Takashimaya - Managed local marketing and PR activities - Slashed admin costs by 30% by negotiating pricing & fees, while ensuring top service

- Revised and corrected press releases and created presentations - Supported in preparation of internal communications, media and marketing briefings - Planned, conceived, and executed marketing programs and campaigns to completion on time and on budget - Analyzed competitors to evaluate the effectiveness of marketing strategies - Organized press conferences and events incl. road shows/ product launches - Managed a team of 6

Бизнес Администрация, Маркетинг и Мэнэджмэнт