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Candidate

Female, 40 years, born on 2 February 1985

Yekaterinburg, willing to relocate (Austria, Spain, Italy, USA, Saint Petersburg, Finland, Czech Republic, Sweden), prepared for business trips

Director of Strategic Development, Director of Marketing and PR, EVENT-marketing and MICE-expert

1 500  in hand

Specializations:
  • Chief marketing officer (CMO)
  • Marketing and advertising department manager

Employment: full time

Work schedule: full day

Work experience 20 years 4 months

March 2010currently
15 years 2 months
Tourism Center LA TERRA LLC

Russia, www.ilaterra.ru

Director
• Strategic and operational management of the company, staff recruitment • Development of product range, market research, flexible planning system • Launch of new niche services and products (specialized tours: SPORT, SPA, wedding, shopping) • Loyalty program implementation – Privilege Club LA (work with clients and partners, event-marketing) • Individual and group VIP-tours realization (synchrone swimming training camps for sportsmen in Slovakia, business internship for the students of Ural State Economical University in Czech Republic and Slovakia) • Built up a sales team, developed clientoriented standards, active sales in Tourism • EVENT-planning and PR: city celebrations (City Day, Miss Bike, Golden Tiger, Assosiation of young entrepreneurs of Russia) • International relations: establishing contacts with foreign tour-operators, contracts concluding, business trips to Slovakia, Austria, USA
April 2009March 2010
1 year
International Center of Business Development LESTAR LLC

Russia, www.lestaronline.com

Director
 Assistance in launch and development in the Russian markets international tourism brands (France, Austria, Croatia): negotiating the contracts, organizing presentations, Internet promotion  Strategic Management of the company, coordinating a team of English-language specialists in work with international clients (sales)  Promotion of Russian companies in the international market via the Internet (modern European sites and Internet-promotion)  Organized trainings on Business English, complex Internet strategy development, personal image for managers  Participated in specialized conferences and exhibitions (Moscow, Yekaterinburg, Bratislava, Vienna)  Incoming services for foreign delegations in Urals
December 2008April 2009
5 months
Independent Specialist (Consulting and Translations)
Independent Specialist
 Developed and implemented a bonus loyalty program for the largest regional company in the field of Telecommunications (JSC Uralsvyazinform, present - Rostelecom)  Professor and trainer in MBA-courses Marketing IT)  Web-site development, Internet-promotion  Collaboration with the specialized magazines (writing articles, independent reviews)  Professional translations for hotels and resorts in Sverdlovsk region (Yangantau resort, Chekhov Hotel)
July 2008November 2008
5 months
Chief of Marketing and PR Department
Functions: Design of Brand and corporate standards. Promoting the Privilege Programmes to increase customer and partner loyalty. Mediaplanning and mass media interaction. Web-promotion and copywriting (press-realises, ad campaigns). Achievements: Design and successful launch of a new product (coaltion privillege program for vip-clients). Balanced advertising and PR-campaign (print, Internet). Launch and promotion of the informational and analitical web-portal www.premiara.ru Media-partnership with cultural foundations and mediapublishers.
February 2008April 2008
3 months
Dr.Scheller Beauty Center, Ekaterinburg
Specialist in Marketing, Advertising, PR
Functions: Adheres to and implements Dr.Scheller Beauty Center brand standards in daily activities. Mediaplanning and mass media interaction. Corporate style and souvenirs support. Organization business meetings. Business correspondence. Web-promotion and copywriting (press-realises, ad campaigns). Achievements: Have participated in the launch of 3 new beauty centers in Ekaterinburg. Organised a business trip to Germany, Dr.Scheller Cosmetics AG (coordinator and translator). Have established contacts with corporate clients. Have actualised web-office (www.scheller-center.ru).
September 2007January 2008
5 months
Crona CS, group of companies, Ekaterinburg
Marketing Manager
Functions: Development and realisation of loyalty programs (clients, partners). Organising special events (marketing, PR, charity). Marketing research (servives, products, clients loyalty). Mediaplanning and mass media interaction. Corporate style and souvenirs support. Internal PR programs. Web-promotion and copywriting (press-realises, ad campaigns). Achievements: Have developed and launched the loyalty program 2008 for clients and partners. Successfully carried out: "Business launch with Microsoft Sharepoint" (in cooperation with Microsoft), "Test-drive of intellectual business machines" (in cooperation with Toyota Center East, Microsoft, HP, Cisco). Results of customers services satisfaction are processed into servce improvement program. Company web-office has been actualised (www.crona.ru). Have developed corporate representative book (broshure, leaflet, recommendation letters).
July 2006July 2007
1 year 1 month
UralSystem, Scientific production association, Ekaterinburg
Specialist in Marketing
Functions: Launching innovative service packages into IT-market, including Internet programs for corporate use. Organizing work with corporate clients (2 divisions: "Computer service" and "Internet promotion"). Development of advertising campaigns (btl, atl). Marketing support (materials, souvenirs). Web-promotion. Achievements: 20%- increase of incoming queries as a result of btl-campaign. 3 times-increase in customers amount (2006/2007) as a result of effectively organized telemarketing service. Have developed Internet-project for a client-oriented IT-company (Computer services). Have implemented CRM-system into the organization.
October 2004February 2007
2 years 5 months
Publishing house “U-factoria”, Ekaterinburg
Reader
Reading original British and American literature. Reviewing and criticizing.

About me

• Search and attraction of professional providers and partners in Russia and Europe, including face-to-face and phone negotiations • Development and implementation of customer and partner loyalty programs (Uralsvyazinform - Urals, Premiara Club - Yekaterinburg, Golden I - Novosibirsk), including CRM-implementation (Monitor CRM, Microsoft Dynamics CRM) • Strategic Planning (Premiara Club LLC, Studio IT LLC) • Organization of corporate events “turnkey” on the territory of Russia and Europe (MICE) • Internet promotion, Web-support, content management and PR • Fluent English (Business English Certificate Vantage (ESOL Examination)) • Professional public presentations (experience in participating in conferences, seminars, MBA courses) • Writing critical articles and analytical reviews • Profound computer user: Office 2010, CorelDraw 15.0, Adobe PhotoShop CS

Higher education

2007
Ural State Technical University-UPI, Ekaterinburg
Management, Manager

Languages

RussianNative


EnglishC2 — Proficiency


GermanA1 — Basic


SpanishA1 — Basic


Professional development, courses

2008
RIMA-A
Institute of Management and Market, Ekaterinburg, Specialist in Marketing
2007
Referent and Translator in International Business
Distance Education and Professional Retraining Institute (USTU-UPI), Ekaterinburg, Referent and Translator in International Business

Tests, examinations

2007
ESOL Examinations
University of Cambridge, Business English Certificate Vantage

Citizenship, travel time to work

Citizenship: Russia

Permission to work: Russia

Desired travel time to work: Doesn't matter